Google Ads vs. SEO: Which One is Better for Your Business?
When it comes to growing your business online, you're probably caught in a dilemma between Google Ads and SEO. Both strategies are powerful tools to increase visibility, drive traffic, and generate leads, but which one is better for your specific needs? Today, we’re going to break down the differences between Google Ads and SEO, so you can decide what’s best for your business. And if you're looking for the best digital marketing agency in Dwarka to help you out, keep reading! Understanding Google Ads and SEO Before we dig into which strategy is better, let's quickly define what Google Ads and SEO are. Google Ads is a form of paid advertising where businesses bid on specific keywords to have their ads displayed at the top of Google’s search results. This is often referred to as Pay-Per-Click (PPC) advertising because you only pay when someone clicks on your ad. SEO (Search Engine Optimization) , on the other hand, is all about optimizing your website and content to rank or...